Your customers no longer just search on Google. They ask ChatGPT, Perplexity and Google AI. GEO optimisation ensures you're the one AI recommends.
Example of a real AI response after GEO optimisation ✓
GEO (Generative Engine Optimisation) is optimisation for AI search engines. While SEO ensures Google finds you, GEO ensures AI cites and recommends you as a trusted source.
Today over 30% of searches end without a click — users get the answer directly from AI. The question is: is it you, or your competition?
GEO is not magic — it is a structured process that tells AI models you are a trusted, authoritative source of answers to specific questions.
I check what ChatGPT, Perplexity and Google AI currently answer to questions relevant to your business. I identify gaps we can fill.
I restructure existing pages and content so AI models can more easily understand and extract information. Clear answers to specific questions, proper semantic structure, FAQ sections.
I write articles, guides and content specifically designed for AI to recognise as authoritative answers. Focus on facts, specificity and clarity.
I secure mentions of your business in relevant articles, forums and industry sources. AI models train on this data — more quality mentions means higher probability of citation.
I regularly check whether and how AI cites you. I adjust strategy based on results and new AI models entering the market.
A review of how ChatGPT, Perplexity and Google AI Overviews currently mention (or don't mention) you for key searches in your industry.
A content plan optimised for AI citation — which articles, FAQs and guides will position you as an expert in AI answers.
Restructuring existing pages with clear answers, semantic structure and elements that AI models prefer.
Writing articles and guides specifically designed for AI citation — factual, specific, authoritative.
Acquiring quality mentions of your business in industry sources, forums and relevant publications.
Review of citation in AI search engines, progress against goals and recommendations for the next month.
Challenge
SpinaliS — a Slovenian company with 25+ years of experience in ergonomic chairs — was not mentioned in any AI answers, despite their rich history and expertise.
Approach
We restructured key pages and wrote targeted articles with clear, factual answers and secured mentions in relevant sources such as Računalniške novice.
Result
SpinaliS appeared in ChatGPT answers just 1 day after publishing — cited as the recommended choice for ergonomic solutions for back pain.
Proof — actual ChatGPT response
ChatGPT response to the question "which is the best ergonomic chair?" — SpinaliS cited alongside Herman Miller Aeron, 1 day after publishing article on Računalniške novice.
Your customers ask AI "which product is best for X" — and you should be the answer.
Potential partners and customers look for experts for specific problems. AI should recommend you.
Your competition is not yet optimised for AI. This is your chance to get ahead before it becomes standard practice.
No — it complements it. SEO is still important for classic Google search. GEO ensures you are also visible in AI search engines, which are becoming increasingly popular. Ideally you have both.
Faster than classic SEO. AI models update more frequently than Google. In some cases (like SpinaliS) results are visible within days of publishing. Realistically expect 2–6 weeks.
Primarily ChatGPT, currently the most widespread. But the strategy is designed to also work for Perplexity, Google AI Overviews and Bing Copilot — as they all operate on similar principles.
Yes — as demonstrated with SpinaliS. AI models work multilingually and cite quality sources regardless of language. The Slovenian market is actually an advantage as competition in GEO is still minimal.
GEO optimisation can be part of a monthly collaboration package or a one-off project. Contact me for an individual quote based on your needs and scope.
Don't wait for your competition to discover this. Book a free 30-minute call and let's find out how to position you in AI answers.
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©. All rights reserved — Ana Šercer.
