Good Meta ads are not happy accidents — they are the result of a thoughtful campaign structure, precise targeting and continuous testing. Every euro of advertising budget must be justified.
Before we spend a single euro on ads, I ensure the Meta Pixel is correctly installed, conversions are tracked and data is reliable. Without this, optimisation is not possible.
We build precise target audiences — from cold lookalike audiences to warm audiences of site visitors and buyers. The right person, the right message, the right moment.
I set up a full advertising funnel — from awareness to conversion. Each phase has its own campaign, its own message and its own success metric.
I systematically test ad formats, copy, images and CTAs. I don't guess what works — I measure. Winning creatives are scaled, the rest are discarded.
Visitors who didn't buy are not lost. With a precise remarketing strategy we reach them again — with a relevant message at the right moment in the buying process.
Weekly metrics review, monthly report with clear conclusions. We adjust budgets, audiences and creatives based on actual data — not feelings.
Fintech
Through methodical testing of ad copy, formats and target groups we identified in 3 months combinations that drastically reduced CPA — without increasing the budget.
E-commerce
After implementing proper conversion tracking and a comprehensive remarketing strategy, SpinaliS achieved a 30% increase in online sales — visitors who hadn't bought came back with relevant ads.
Book a free 30-minute call and let's find out why your Meta ads aren't working — and how to fix it.
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