I craft content with strategy behind every word. It’s thoughtful, on-brand, and made to get a reaction — not just attention.
Smart strategy. Real stories. Measurable growth. That’s my approach to digital marketing — no noise, just results.
Less “corporate jargon,” more “let’s fix what’s slowing us down.” I help you connect your vision to the tools and structure that make it happen.
Think of me as your growth partner in crime — spotting gaps, testing ideas, and finding smarter ways to grow.
Freelance · Part-time · Flexible
I cover all your marketing activities — by the hour, on your schedule. Perfect for small businesses ready to grow.
I combine academic excellence with hands-on experience in digital marketing, business strategy, and storytelling. My education spans Scotland, Canada, Turkey, and Uruguay, while my professional experience has taken me to Spain, Egypt, and the Czech Republic. Together, these experiences have shaped a global, adaptable mindset and a strong ability to connect strategy with creativity.
University of Ljubljana (Slovenia), Koç University (Turkey), METU – Middle East Technical University (Turkey)
Explored global business environments, with a focus on innovation and strategic growth. My thesis investigated the potential of blockchain in food supply chains. Participated in Erasmus+ and joint exchange programs.
University of Ljubljana (Slovenia), University of Victoria (Canada), University of Strathclyde (Scotland), Universidad de Montevideo (Uruguay)
Built strong foundations in marketing, business, and communication. Took part in three international exchanges (Erasmus and bilateral), fulfilling my dream of living in 10 cities before age 30.
JSKD, Slovenia
Completed a one-year program covering directing, screenwriting, and editing. Used these skills to produce videos while volunteering across South America for hostels, retreats, and nonprofits.
Regional Development Agency of the Ljubljana Urban Region
Selected participant of the Slovenian government’s PONI program supporting early-stage entrepreneurs. Focused on transforming a business vision into a viable company through mentorship, business planning, and strategy development.
Nov 2025 – Apr 2026
Engaged as a project-based consultant to audit existing marketing efforts and build a scalable digital foundation for a growing ergonomics e-commerce brand. Set up Google Ads and Meta campaigns from scratch, implemented full conversion tracking and GTM configuration, and launched geo-targeted Slovenian, English, and German versions of their e-commerce store following a full website migration. Built segmented landing pages tailored to specific audience profiles, pain points, and purchase objections. Implemented email automation for e-book downloads and developed a full remarketing strategy. Achievement: Boosted online sales by 60% — all systems and campaigns handed over fully optimised and ready for continued growth.
2024
Collaborated with eco-retreats, NGOs, and hostels across South America. Delivered complete marketing packages — WordPress websites, SEO optimization, short-form video creation, and paid campaign strategy. Achievement: Increased direct bookings for a Bolivian retreat by 60% with a combined SEO and video strategy.
2023 – 2024
Owned and executed global marketing strategy for a fintech platform. Managed team of freelancers, implemented lead generation funnels, ran performance campaigns across Meta and Google, and created SEO content. Achievement: Reduced CPA by 40% while growing monthly inbound leads by 3x.
2022 – 2023
Led growth-focused digital strategy. Oversaw content funnels, PPC performance, SEO blogs, affiliate partnerships, and CRM campaigns. Achievement: Generated a 25% increase in qualified leads within 6 months through SEO + paid strategy integration.
2021 – 2022
Owned all digital channels including WordPress, blog writing, newsletters, social media ads, and lead nurturing strategies. Achievement: Built and launched 2 WordPress websites, boosting organic traffic by over 80%.
2021
Worked on short-term campaigns and managed content for Mustela. Delivered newsletters, social media plans, and campaign landing pages. Achievement: Doubled campaign CTR compared to previous benchmarks.
2020 – 2021
Created and executed social content strategy for crypto startup. Managed LinkedIn, Twitter, Facebook, YouTube, blog, and newsletter outreach. Achievement: Grew social engagement by 40% and led product launch campaign efforts.
2019 – 2020
Part of Erasmus for Young Entrepreneurs. Handled content writing, influencer outreach, newsletter copy, and digital branding. Achievement: Helped grow email subscriber list by 70% within 3 months.
2019
Started as online editor, promoted to Google Ads specialist. Managed ad campaigns across Slovenian, Croatian, and Spanish markets. Achievement: Reduced CPC by 30% and improved ROAS across 3 product lines.
2017 – 2019
Supported UX and Magento web development, QA testing, and digital coordination across 21 markets. Achievement: Facilitated launch of 3 e-commerce platforms on Magento Enterprise.
2015
Created blog and social content. Contributed to internal campaigns and collaborated with a marketing agency. Achievement: Recognized for contributions to the regional CSR campaign.
2015
Assisted with digital content and brand visibility efforts during a 2-month internship in Cairo. Achievement: Led the redesign of the agency’s portfolio page.
2014
Volunteered in the marketing and education department of a local charity, supporting outreach, tutoring, and project organization. Achievement: Contributed to record donor turnout for their fall campaign.
A few words from the people I've collaborated with — real stories, real results.
years of experience
6 years across digital strategy, SEO, paid media, and storytelling
I’m Ana, a digital marketer and strategist with 6 years of experience helping brands grow across industries — from fintech and e-commerce to wellness and nonprofits. I specialize in performance marketing, content strategy, and brand storytelling that converts. My superpower? Blending creativity with data to deliver impactful and measurable results.
Helping founders and teams define their positioning, go-to-market strategy, and growth levers.
From SEO blogs and landing pages to CRM flows and paid ads — I create content that speaks and sells.
Projects Completed
Industries Served
Clients & Collaborations
Countries Worked In
Over the years, I’ve gained hands-on experience across key areas of digital marketing and business strategy. From consulting and storytelling to content creation and growth planning — every skill is backed by real-world projects, creative thinking, and a results-driven mindset.
Campaign setup, targeting, testing & optimization across B2B, fintech and lifestyle sectors.
Creating keyword-driven content, landing pages & blog strategies that rank and convert.
Custom websites, multilingual pages & optimized landing experiences tailored for growth.
Automation flows, newsletters, and retention strategies using tools like Mailchimp & ActiveCampaign.
Data-driven insights from Google Analytics, Meta Insights, and campaign reports to inform decisions.
Short-form interviews, reels & storytelling videos created on the road and for campaigns.
I don't just use AI tools — I integrate them strategically into marketing workflows to move faster, create smarter, and deliver more with less. From content and visuals to automation and optimisation, AI is now a core part of how I work.
Creating on-brand visuals, ad creatives, and campaign imagery using Midjourney, DALL·E, and Adobe Firefly — faster and at a fraction of the cost.
Producing short-form video content, product showcases, and social media reels using AI video tools — no film crew required.
Automating repetitive marketing tasks, building AI-assisted workflows, and integrating tools like ChatGPT, Claude, and Make to save hours every week.
Rapidly building and testing conversion-optimised landing pages using AI copywriting and layout tools — segmented by audience, pain point, and intent.
Scaling content production with AI-assisted writing for blogs, ads, email sequences, and social posts — always edited and refined for brand voice.
Using AI to interpret campaign data, identify patterns, generate insights, and turn complex reports into clear, actionable recommendations.
© . All rights reserved by Ana Šercer.
A digital marketing expert
